With the changing business scenario world wide, the face of large corporate houses is also changing. At KBL, we understand the importance of taking CSR (Corporate Social Responsibility) to the next level of PSR (Personal Social Responsibility). The great green awakening is making company after company take a serious look at its own impact on the environment. Society has now higher expectations of corporate houses taking more public responsibilities than it did a few years ago.

Some of the initiatives taken by KBL are:

• Formation of 'Vikas Charitable Trust' dedicated solely towards discharging KBL's social responsibility
• Training programs on common medical ailments held and first aid boxes distributed to schools. Also annual medical check-ups of students undertaken
• Covers for wells in school premises provided to prevent accidents
• 'Dhyas Adarshacha' (Pursuit of Excellence) - a newsletter of Vikas Charitable Trust published
• Setting up of a 'Vidnyan Manch' which organises programs like flying aeroplanes using demo models

Some of the projects that are in the pipeline are:

• Conducting a 'Paryavaran' rally with KBL Eco Club members
• Counselling teenage girls on womens' issues by senior lady members of the Trust
• Organising a lecture series, roping in stalwarts in their fields on relevant and interesting topics