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SOCIAL AND RELATIONSHIP CAPITAL

Social and Relationship Capital encapsulates our relationship within and between communities through our shared values and norms. It also encompasses our harmonised approach to measure value of our interactions with the society and all other stakeholders.

SOCIAL CAPITAL

This is an integral component of the value of our business. Improving the enabling environment for business and strengthening the value chain bears a testimony to the value we place in development activities, while we also partner in their growth story.

CSR ACTIVITIES
  • KBL undertakes and carries out CSR activities through Vikas Charitable Trust and Radhabai Trust
  • Project Jaldakshata – Recognition of prior learning: Plumber Skill Development Programme through Indian Plumbing Skill Council
  • Restored biodiversity at Central Ordnance Depot at Dehu in Pune
  • Undertook skill development programme through Indo German Chamber of Commerce
  • Renovated Kirloskarvadi Railway Station for Centenary Year celebrations
  • Set up Biogas plant for a village near Sanand, Gujarat
  • Undertook village bus project equipped with Rashtriya Life Saving Society (India) training material, training aids and lifesaving skills
  • Provided meal support through Annamitra Foundation
  • Provided support to HIV prevention program in Kolhapur
  • Provided support to Forest Rangers Wildlife Trust of India, Assam
  • Created clean water sources for under-privileged kids
  • Conducted health check-up, eye check-up and vaccination camps
  • Donated first-aid boxes and water pumps to schools for under-privileged kids
  • Donated E-vehicles for biowaste collection and solar lights to Gram Panchayats near Karad
Celebrating 100 Years of Kirloskarvadi Railway Station

In 1910, when Shri Laxmanrao Kirloskar was establishing the 36-acre Kirloskarvadi plant, he chose a location with a railway station in its vicinity, the Kirloskarvadi Railway Station (earlier known as Kundal Road Station). Stalwarts and patriots like Pandit Jawaharlal Nehru, V Shantaram, Baburao Painter, Dada Saheb Phalke, Bharat Ratna awardee Dhondo Keshav Karve and Dr. Sarvapalli Radhakrishnan travelled to Kirloskarvadi railway station.

The station completed 100 years of existence in 2022. India Post also released a first-of-its-kind unique pictorial stamp with a KBL pump picture, and two special covers. The first cover commemorated 100 Years of the railway station, while the second honoured Kirloskarvadi’s contribution under ‘One District One Product’ scheme.

Once a barren land, the Kirloskarvadi plant has played a critical role in KBL’s journey and in carrying forward Shri Laxmanrao Kirloskar’s dream of making India AtmaNirbhar. It has come a long way from ploughs to pumps for critical applications in nuclear power plants and witnessed several key milestones. These products are used by Millions of farmers and households and across industries, including critical sectors like nuclear plants and defence. Several iconic structures in India and globally are using these products. The Atal Tunnel, Statue of Unity, Burj-Al-Arab and the Shard are some of these monumental buildings.


RELATIONSHIP CAPITAL

We believe in building long-term, transparent, and trust-based relationship with partners, while adhering to applicable norms and corporate ethics. We are also building the capabilities of our partners and also engaged in knowledge-sharing with them.

RESPONSIBLE AND SUSTAINABLE SOURCING

The key objective of our optimally managed supply chain is to improve the organisational performance and customer satisfaction by improving product and service delivery to the customer. We also integrate environment performance considerations in the procurement process including planning, use and disposal, environmental aspects, potential impacts, and costs associated with the Life-Cycle Assessment, to have a minimal negative impact on the environment.

REDUCE, REUSE AND RECYCLE

We are committed to reducing resource consumption and minimise waste, while considering life-cycle costs of products, as we reduce, reuse, and recycle resources through the procurement activity. We prefer to buy recycled and partly recycled products to optimise consumption and stimulate demand for recycled products, promote collection and reprocessing of waste and work towards zero discharge to the landfill.

GREENING THE SUPPLY CHAIN BY:
  • Maximising benefits by encouraging suppliers to adopt KBL’s environment practices
  • Undertaking procurement activities with suppliers who share KBL’s values
  • Actively promoting green procurement to ensure selection with minimum environmental impact
  • Encouraging suppliers to deliver products/services with minimal negative impact on environment
  • Adopting safe practices in the cycle from production to delivery
  • Procuring products that are eco-friendly, energy-efficient and less polluting
  • Encouraging suppliers for disposing goods to authorised agencies sustainably
  • Monitoring and evaluating sustainability performance and identifying improvement opportunities
  • Reusing packing of rejected material received from the site
  • Encouraging logistics optimisation and waste reduction using Reduce, Recycle & Reuse philosophy
  • Reducing environmental footprint by means of material, energy, and water conservation
  • Promoting sustainability awareness and assessments at supply chain
ENGAGING IN PARTNERSHIPS

Through our supply chain, we explore new avenues of ensuring best procurement practices and a healthy partnership approach with all our business partners. This approach helps in developing a more sustainable supply chain and helps in cost reduction, managing risks better, generating new revenue sources and boosting our brand value.

Sustainable benefits on joint venture development projects

To develop a more sustainable supply chain


To aim at cost reduction, managing risks better, generating new sources of revenue, boosting the brand value

Steps taken for Sustainable Packaging

Use of recyclable materials at plants

Switching to materials complying with ROHS standards

New packaging complying with ISPM-15

VENDORS AND SUPPLIERS

Commitment and acceptance to supplier Code of Conduct is ensured from all suppliers during the Supplier Registration Process:

Gaining sustainable benefits through Channel Partners/Suppliers

CUSTOMERS

Customer care is always our priority, and we are always seeking faster and convenient ways to reach and serve our customers. We serve them through a dedicated and extensive network of authorised service and spares dealers and service centres.

Some key features of how we provide enhanced customer service:

  • Centralised Call Centre for complaints registration and spares enquiry
  • Customer Relationship Management (CRM) Portal for Dealers
  • System to record product complaints and resolution time to ensure minimum downtime
  • Free commissioning services for industrial pumps manufactured in the Kirloskarvadi Plant
  • Free health check-ups and seminars to create awareness on products and their handling
  • 500+ Fire-fighting sets under AMC to ensure trouble-free and safe operations
  • Energy audit division equipped with latest instruments to provide accurate report on energy consumption and proposed saving solutions
  • Refurbishment services for providing time and cost-effective solutions

Customer Safety & Privacy

We provide Operations & Maintenance training to customers to avoid operational failures in the project. Structured customer trainings are also conducted at plants and on the site. Customer data such as population, prices and complaints are maintained in CRM and SAP HANA in a secured manner. We also arrange Sampark Programs and Customer Satisfaction Surveys to address product and service-related issues.

Customer Satisfaction Survey

84.23%

Our customer satisfaction survey is aimed at evaluating and measuring satisfaction of customers and channel partners across business verticals

DEALERS

KBL has a large set of dealers committed for generations. Our channel sales philosophy is to ensure that the interest of both KBL and its dealers is taken care of. As a part of our business excellence model and for ultimate customer delight, we continuously work towards building a strong and mutually beneficial relationship with our Channel Partners.

Our Key Dealer Engagement Activities

  • Gen-Next program to engage the next generation of our dealer fraternity
  • Annual dealer conference to appreciate best performers
  • Technical and behavioural trainings
  • Product promotion and marketing activities
  • KBC Quiz programme for encouraging our dealers for product awareness and rewarding for product knowledge
  • Participation in exhibitions/targeted advertisement
  • Go-to-market (GTM) strategy to ensure synergy between KBL and Dealers
  • Promotional meetings with Plumbers and Borers at the Dealer or Retailer premise to focus on features and technical USPs of Small Pump business products
  • Celebrating special occasions through Anmol Rishtey, our unique channel intimacy program

Annual dealer conference at corporate office, Yamuna