Oldest Industrial Operational Pumps Contest

Kirloskar Brothers Limited (KBL), a leading global water management solution company, today launched a customer loyalty program at the hands of Mr. Alok Kirloskar, Head of Industry Sector Business, Kirloskar Brothers Limited.

To commemorate the Centenary Year of Kirloskarvadi, KBL’s flagship plant and India’s 2nd oldest industrial township, KBL has launched a contest to locate two of the oldest operational Kirloskar industrial pumps. Both the winners of the contest will not only be offered a free exchange of the old pumps with new ones but will also be felicitated at a grand centenary year celebration ceremony at the end of financial year 2010-11. The oldest pump will be bestowed the honour of a royal seat at the Kirloskavadi heritage museum.

The next 21 eligible entries will be offered a 200iscount on Kirloskar industrial pump-spares or Kirloskar industrial pumps AMC. Besides, the next 51 eligible entries will get a chance to send one representative each for a one week free Service Training Program at Kirloskarvadi. The entries to the contest will close on December 31, 2010.

While speaking on the occasion Mr. Alok Kirloskar, said, “With a heritage of hundred years, Kirloskar brand has now become almost synonymous with quality and reliability. This initiative is a gesture for us to recognize and express our gratitude to those distinguished customers whose faith in us through this journey has made KBL a world leader in the water management sector. It is also an opportunity for me to track the bloodline of our prime product, Centrifugal Pump, and honour the oldest survivor.”

Ravindra Murthy, Head of Customer Service & Support sector, Kirloskar Brothers Limited, said, “The purpose of the contest is to connect closely with the industrial customers who have been loyal to KBL all these years. We are looking forward to a good response from our customers.”

Avinash Purandare, Head of Global Marketing, Kirloskar Brothers Limited, said, “The contest aims to felicitate our established customers who have volunteered to share the joy of long relationship with KBL by registering their association and products in this contest. The rewards include discount coupons, free service training, participation mementos and certificates.”

About Kirloskar Brothers Limited: Established in 1888 and incorporated in 1920, Kirloskar Brothers Limited (KBL) is the flagship company of the $1.2 billion Kirloskar Group. The core businesses of KBL are large infrastructure projects (Water Supply, Power Plants, and Irrigation), Project and Engineered Pumps, Industrial Pumps, Agriculture and Domestic Pumps, Valves and Hydro turbines.

KBL Sales in 2009-2010 is US $ 450 Million with a market capitalization of US $ 464 million. KBL is India’s largest manufacturer and exporter of pumps and also the largest infrastructure pumping project contractor in Asia.